Singapore 1) Design, develop and deliver Product Management and Marketing modules. 2) In partnership with career coaches, support learner's career transition.

I love connecting with people. In a chanced opportunity in 2009, I co-hosted the windows 7 launch event in Funan and I haven’t stopped since… Whether you are looking for a powerful voice to drive your corporate events or a gregarious personality to bring entertainment to a family day, I can inject that ‘X’ factor into your events. As a marketer myself, I understands your needs! Download my portfolio here!

Singapore 1) Uncover deep product usage insights. Coupled with local market nuisance and product strategy, design impactful marketing campaigns with deep story telling. 2) Be the voice of the market to internal teams. Evaluate the product experiences and lobby for upgrades to create surprise and delight moments for users. 3) Design Go-to-market strategy for product launches. Lead a cross functional team from PR to Marcom to sales to execute. 4) Identify and design marketing partnerships with Pro apps and peripherals to tell an impactful ecosystem story for the EDU and Enterprise segment. Microsoft

Main responsibilities: 1) Marketing and Product Management of Xbox, games and accessories. Excite consumers and increase Xbox mindshare with partners. 2) Execute sales and marketing programs to create demand, drive sell through and deliver on P&L quotas. 3) Amplify and drive platform adoption through strategic 3rd party joint marketing partnerships. Key Achievements: • Achieve #1 console market share in Singapore (GFK Nov 2014). Despite being a year late in launching Gen 8 consoles in Singapore, I manage to drive a successful launch generating a queue of over a thousand fans to be the first to buy an Xbox One. This success was possible due to the design of an integrated marketing plan focusing on generating demand. Following this

Main responsibilities: 1) Marketing and Product Management of Windows and Surface. Design the marketing strategy and launch a new category of Surface products for Microsoft in the retail space. 2) Execute sales and marketing programs to create demand, drive sell through and deliver on P&L quotas. 3) Lead ODM vendors to showcase and excite consumers with Windows. Execute on programs to sustains sales as we switch to a new version. Key Achievements: • Crafted the business model of introducing Surface RT to Singapore. Executed a successful launch event generating demand and inspiring partner confidence despite a lackluster global sales performance of Surface. • Activating the Windows eco-system lead by Windows 8 launch to revive the PC market. Spearheaded cross collaboration with key partners in the Windows eco-system including Intel, Samsung, Toshiba, Lenovo and Dell to showcase the breath of products and innovations during Windows 8 launch. Thus shifting consumer perception to the new era of touch windows devices. Premium touch ultra-books is now the fastest growing category within the PC market.

Main responsibilities • Managing a team of product marketers to meet organizational sales targets in Asia Pacific region including SEA, Greater China and Australia. • Product portfolio selection to meet revenue and P&L objectives. - Set the Pricing along with the revenue and volume forecast. - Roadmap planning with Japan global product team. • Identify and spearhead alliances with software and hardware partners to create a supportive ecosystem around products. Key Achievements: 1) Spearhead the transition to volume products to successfully penetrate the mass market. In a bid to lower the cost and achieve higher volume, Fujitsu commissioned ODM partners to build new laptop lines. I work closely with ODM partners to define product requirements and roadmap that can penetrate the retail volume market. Since 2010 our volume grew 10% YoY and we now hold the 2nd place in terms of market share in Hong Kong. Microsoft

(1-year Contract) Main responsibilities: • SEA Region wide Product Management and Marketing of Windows and Office in the retail space. Accountable for revenue and marketing programs to create demand and drive sell through. Key Achievements: • Sales success with Windows 7 in retail. Singapore launch Event was featured on the front page of Straits Times. The PR stunt event in Challenger Funan created a queue of almost 300 customers. The first sell in to retailers was already more than the total amount sold for Windows Vista in its entire lifespan.

Main responsibilities: • Product management including pricing and product roadmap of Fujitsu’s Ultra mobile PC in the APEJ market to meet pre-defined sales targets; • Development of a new embedded 3G business for Fujitsu in the APEJ region specifically spearhead partnerships with telcos to jointly launch embedded 3G PCs. Key Achievements: • I created a niche market for Fujitsu’s FIRST UMPC (Ultra Mobile PC) and my Product was the best seller worldwide for Fujitsu. • Developed a new area of business for Fujitsu. I spearheaded the joint launched of Fujitsu's first 3G laptop with key regional telecommunication providers. We gain competitive advantage by offering a holistic solution and greatly expanding our sales channel.

Main responsibilities: • System testing of new Panasonic mobile terminals with key global telecommunication providers (e.g. Vodafone Italy, CMCC China and Singtel). • APAC Requirements engineering and technology evaluation. Advice Global product planning on the specifications for future Panasonic wireless products. Key Achievements: • Analysis of APAC Telco service roadmap and user requirements for Global Product planning. Convince senior management to change key specification for 2005 products. Following this success, I have been tasked to perform similar analysis on emerging markets like India and Bangladesh. • Seconded to new R&D lab in Dalian China for knowledge transfer. Dalian Panasonic Lab is now an independent test lab specializing on mobile terminal system test. • Seconded to Vodafone Italy for system testing. I resolve all software issues for Panasonic's Mobile terminal X60. Subsequently, X60 was Panasonic’s top selling model to Vodafone.