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Norah Jhonson

User Researcher & Strategist

GB (UTC+1)
English

About

As a User Researcher and Strategist, I'm deeply passionate about crafting innovative solutions where creativity intersects with technology. My journey is a tapestry of diverse experiences that have honed my expertise and fueled my drive to push boundaries. I take pride in my ability to develop strategies that not only meet but exceed client expectations, consistently delivering results with precision and flair. My services are tailored to each client's unique needs, ensuring a personalized experience that leads to exceptional outcomes. What distinguishes me is my unwavering commitment to understanding the subtleties of every project. By leveraging my analytical skills and creative mindset, I craft solutions that are both effective and unique. I derive great satisfaction from the collaborative process, working closely with clients to bring their visions to life. This collaboration is central to my work, fostering an environment where innovation thrives. My approach blends professionalism with a personal touch, nurturing authentic connections that allow genuine engagement to flourish. I believe in the power of meaningful interactions and strive to make each one impactful. Through this commitment, I build lasting relationships rooted in trust and mutual respect with those I have the privilege to work alongside.

Key Skills

Experience

User Researcher & Strategist | Zenith Learning Group

Nov 2023 - Present
Spearheaded user research initiatives for three ed-tech products serving a hybrid learning ecosystem, utilising a variety of qualitative and quantitative methodologies. Developed and standardised research operations and conducted training for designers and engineers to enhance their proficiency in and understanding of research methods. Presented critical research insights to the product team and senior management, driving strategic changes that resulted in a 30% cost reduction and 40% revenue increase. Conducted comprehensive market research to identify emerging trends and opportunities, shaping strategic decisions and business growth initiatives. Facilitated cross-functional collaboration through establishing effective communication channels, ensuring alignment and synergy between product and curriculum teams.

UX Researcher | Nanyang Technological University

Aug 2022 - Sep 2023
Drove user research with stakeholders and users to create designs for three web-based learning platforms in one year. Recruited and conducted usability tests with more than 55 potential website users. Managed data collection and analysis. Gathered more than 120 insights, which were translated to specific recommendations. Raised UX/UI awareness in the research team, which was comprised of an engineer, developer and academic, and championed for UX adoption. Created content to ensure information is presented in a clear, logical and user-friendly way. Improved copy on a key webpage resulting in a 45% decrease in bounce rate. Supported UX design process by designing and creating visualisation for UI, including typography, colours & branding, and iconography.

Educational Technologist | Ministry of Education

Jan 2021 - Jul 2022
Consultant to English Language teacher-leaders, advocating for curricular technology integration. Re-conceptualised teacher training in response to Covid-19 by conducting large-scale user research, ideating design solutions and facilitating workshops with stakeholders. Led a team in designing video-based training resources. Conducted nation-wide research on an educational technology policy for primary schools and presented recommendations to senior management.

Education & Certificates

Post-Graduate Diploma in Education

National Institute of Education, Nanyang Technological University
Jan 2016

Master of Philosophy, Linguistics

University of Cambridge
Jan 2015

BA English Language (First Class Honours)

National University of Singapore
Jan 2014

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