I've got over 25 years experience as a consultant, and have held senior and leadership roles at blue-chip agencies including Sapient, Landor and Interbrand. I am passionate about solving strategic challenges using an innovator's mindset and approach. The work I do doesn't sit in a single specialism. I apply strategic thinking in a cross-functional way, working across domains, from business and brand to customer experience and culture. I also don't specialise in a particular sector or market—I believe that the best strategic thinking requires diverse experience. My own diverse experiences equip me with the skills and empathy needed to navigate any kind of challenge with all varieties of complexity. The pace of change in the world demands strategies that are futureproofed, adaptive and anti-fragile. I have developed my own strategy methodology based on this outlook that help clients think bigger and bolder, and execute decisively. It involves considering future scenarios, contending with uncertainty and working within the parameters of probables and possibles. My approach is less about expertise and knowing the answers and more about discovery and asking the right questions.