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Heather Chai

Communications, Media & PR | Sustainability & ESG Strategy

Australia/Sydney (UTC+10)
English

About

As a communications, sustainability, and impact strategist, I help organisations build credibility, influence public discourse, and connect purpose to practice — through clear messaging, authentic storytelling, and strategic engagement. With over 15 years of cross-sector leadership across government, media, education, health, and international development, I bring deep expertise in strategic communications, stakeholder engagement, media relations, and public affairs — alongside specialist capabilities in ESG, social risk, and sustainability. A former diplomat and UN-accredited SDG Impact Standards trainer, I’ve led high-stakes media campaigns, developed thought leadership platforms, shaped public narratives, and supported purpose-driven organisations to amplify impact, manage issues, and engage meaningfully across audiences. 🔹 Strategic Communications & Public Relations – Communications & PR training, planning, messaging, content strategy, earned media, media engagement, issues management 🔹 Narrative & Brand Storytelling – Articulating purpose, building brand trust, storytelling for change, framing impact narratives 🔹 Stakeholder Engagement & Diplomacy – Facilitating partnerships, managing reputation, engaging communities and cross-sector stakeholders 🔹Sustainability, ESG & Impact Strategy – Roadmaps, SDG alignment, Theory of Change, ESG diagnostics, sustainability reporting, coaching and capacity building 🔹 Modern Slavery & Human Rights Advisory – Risk assessments, due diligence, grievance mechanisms, compliance support. Clients value my ability to bridge policy and purpose with public narrative — combining rigour and creativity to shape communications that drive trust, influence, and systems change. 📩 Let’s connect: heather.l.chai@gmail.com

Key Skills

Experience

SDG Impact Standards Accredited Trainer | UNDP

Feb 2024 - Present
Aligning capital for impact and sustainable development - I provide training, facilitation and strategy advisory to support purpose-driven organisations to optimise, manage and communicate impact, navigate complexities, and embed sustainability in decision-making. The SDG Impact Standards, developed by the United Nations Development Programme (UNDP), provide guidance for integrating sustainability into decision-making and operations. These standards focus on how organizations can embed sustainability and impact considerations into their internal practices, governance, strategy, and impact management. The SDG Impact Standards emphasize outcomes-based impact management and encourage organizations to think beyond financial returns to consider their broader social and environmental impacts.

Director, Modern Slavery Unit | University of Sydney

May 2024 - Jun 2025
Lead modern slavery and human rights due diligence, social impact, engagement and ESG reporting.

Sustainability Manager | BaptistCare NSW & ACT

Jan 2022 - May 2024
Lead and develop sustainability & social impact strategy and drive positive business change.

Head of Communications and Public Relations | Asialink Business

May 2015 - Dec 2021
Lead and oversee thought leadership, strategic communications, engagement, media, public diplomacy and public relations strategies to raise the organisation's profile, help shape and drive change, and support the organisation's mission to create an ️AsiaCapable Australia and deepen Australian business’ connections with Asia.

Diplomat Executive Officer | Department of Foreign Affairs and Trade

Feb 2006 - May 2015
Represent Australia as an international diplomat.

Security | Fellow, United Nations Fellowship on Disarmament and International

Aug 2012 - Oct 2012
Global Specialization in disarmament, non-proliferation, arms control and international security. Expertise in the UN system, international negotiating fora, and global decision making.

Writer & Editor | United Nations University (UNU)

Jun 2011 - Dec 2011
Write and edit articles for the UNU.

Education & Certificates

SDG Impact Standards Accredited Trainer

UNDP / SVI
Jan 2024

Cambridge Institute for Sustainability Leadership- Sustainability Practitioners Program, Sustainability Studies

University of Cambridge
Mar 2023

Foundations of Directorship

Australian Institute of Company Directors
Jan 2021

Graduate Certificate in International & Community Development, International development, project management, community development, humanitarian emergencies

Deakin University Melbourne Australia
Jan 2008

Master of Arts in International Studies, International and global studies; social research methods, Latin American studies

University of Technology Sydney
Jan 2005

Bachelor of Arts International Studies/ Bachelor of Arts Communications, International Studies, Public Communications, Spanish

University of Technology Sydney
Jan 2003

Schedule a Session

Consulting Call

15 min
Free
Tailored advice and actionable solutions for immediate challenges.

Executive Communications & PR Strategy Coaching

60 min
$1855.29 for 6 sessions
Personalised coaching to sharpen your leadership messaging, master media relations, and craft strategic comms to enhance your organisation's reach.

Strategic Sustainability Leadership Coaching

60 min
$5565.86 for 6 sessions
An intensive coaching journey for leaders committed to pioneering sustainability and social responsibility within their organisations.

SDG Impact Standards Masterclass - Accredited Training

60 min
$6184.29 for 10 sessions
Understand and apply the SDG Impact standards to embed sustainability in decision making and get your organisation ready for assurance.

Communications Masterclass for Beginners: Building Your Impact Voice

90 min
$1546.07 for 2 sessions
This beginner masterclass covers essential skills for crafting clear messages, engaging stakeholders & confidently navigating media. Team price POA.

Advocacy 101: Foundations of Effective Influence

90 min
$695.73 per session
Understand the essentials of advocacy, including stakeholder mapping, messaging, campaign planning, tactics for influencing policy and public opinion.

Sustainability & Communications Strategy & Advisory

90 min
Free
Contact heather.l.chai@gmail.com.au for bespoke offerings. Price on Application. Including SDG Impact Standards strategy and assurance readiness.

Strategic Communications & PR 101: Foundations for Impact

90 min
$695.73 per session
An engaging, practical workshop designed for leaders and teams looking to build core skills in strategic communications and public relations.

Recommended Training Topics

Climate Risk Disclosures

This training provides a comprehensive understanding of climate risk disclosures, vital for financial and environmental decision-making. Participants will explore key frameworks and regulations, enhancing their ability to evaluate climate-related risks. This program is essential for professionals committed to integrating sustainability into corporate strategy and reporting.

Stakeholder Sustainability Communication

This training on Stakeholder Sustainability Communication equips you with the skills to effectively engage diverse stakeholder groups in sustainability initiatives. Designed to enhance communication strategies, it empowers participants to address environmental, social, and governance issues convincingly. Participants will explore real-world case studies, learning to articulate sustainability goals with clarity and impact. Ideal for those aiming to drive sustainability efforts in organizational contexts.

Waste Management Practices

This training on waste management practices will equip you with essential knowledge and skills to effectively manage waste. You will explore various waste reduction strategies, recycling techniques, and sustainable practices. Learn the significance of responsible waste disposal and its impact on the environment. This course emphasizes real-world applications and equips participants with the tools to foster sustainable communities.

Stakeholder Engagement

The Stakeholder Engagement training equips professionals with essential skills to connect and collaborate with stakeholders effectively. Participants will gain insights into building trust, managing expectations, and facilitating meaningful dialogues. This training is vital for professionals looking to enhance interpersonal skills and ensure successful outcomes in collaborative projects across various industries.

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