About
Hey there, I’m Cassie.
You know how most of the time we’re just skimming the surface of our true brilliance at work? Well, I specialise in the activation and amplification of human potential.
Why? Because the single greatest predictor of an organisation’s performance is its ability to enable human brilliance while harnessing technological innovation.
And because, when we liberate our highest potential, we serve the greatest good.
I bring 20+ years of senior leadership experience and 6 years' experience as a business owner to my work. My career includes being the Global Director of People Engagement & Experience at Bupa, activating their purpose ‘Longer, Healthier, Happier Lives’ for their 86,000 employees. I’m an accredited leadership coach and an accredited Thinking Environment Facilitator/Trainer. My approach to leadership coaching draws on IFS (Internal Family Systems).
I’m the author of two books ‘Self-Fidelity’ and ‘Being True’
"Cassie's connected with my team in ways that we wouldn’t have expected and opened the door to more mature and robust ways of thinking." Thomas Cooper, National Technical Director, WSP
“When working with Cassie, it just feels seamless, like she is a natural extension of your leadership team.” Maryke-Stootjes-Reid, SEEK
“I could not rate Cassie more highly as a facilitator, taking on and adapting to feedback as the leadership program progressed.” Troy Lewis, Global Director People & Culture, Hardie Grant
“I encourage any leader who needs to reconnect with their true self to consider reaching out to Cassie.” Suzannah Le Bron, CEO, YMCA NSW
"Cassie is an authentic and intuitive coach and consultant who cares deeply for those she serves – without reservation or judgement." William Sheffield, CPO, WESTFUND
“Cassie creates a space where my ideas can run wild, boosting my ability to lead and innovate” Tina Li, Founder, ACIAE
“Being True is a must-read for all leaders. This book that will inspire so many leaders to access their true selves.” Dr Richard Schwartz, HARVARD MEDICAL SCHOOL
Key Skills
Experience
Principal Consultant | Bendelta
Mar 2025 - Present
Melbourne, Victoria, Australia Bendelta is Australia’s most awarded leadership and organisational design management consultancy - transforming individuals, teams and organisations to unlock human potential by applying scientific principles and proven methods to create sustainable transformation. In my role as a Principal Consultant, I contribute to the Bendelta vision - to directly help 1 million people unleash more of their potential so they can cascade positive impact to a further 1 billion people.
Thinking Environment Trainer & Facilitator (Accredited) | Time to Think Ltd
Nov 2023 - Present
Melbourne, Victoria, Australia “The quality of everything we do depends on the quality of the thinking we do first. The quality of our thinking depends on the way we treat each other while we are thinking.” Nancy Kline My role as an accredited Time to Think Trainer and Facilitator is to support leaders and organisations to cultivate the conditions that best activate, connect and harvest human brilliance.
Executive Coach & Facilitator | Thrive Global
Feb 2019 - Present
Melbourne, Australia Our mission at Thrive Global is to end the stress and burnout epidemic by offering companies sustainable, science-based solutions to enhance well- being, performance, and productivity. After her collapse from sleep deprivation and exhaustion in 2007, Arianna Huffington became more and more passionate about the connection between well-being and performance. In 2016, she launched Thrive Global to help individuals, companies, and communities improve their well-being and performance – and debunk the collective delusion that burnout is the price we must pay for success. As a coach and facilitator, I provide one-on-one coaching and deliver programs to organisations across the Asia-Pacific region. Over the last 5 years, I have facilitated conversions with thousands of leaders and organisations including: Cisco, Mastercard, Adobe, Citibank, Zoom, Holden, Publicis, Ralph Lauren, P&G and SAP.
Founder & Director | The Centre for Self-Fidelity
Jan 2019 - Present
Melbourne, Victoria, Australia I founded The Centre for Self-Fidelity to provide coaching, training and support to curious, big-hearted leaders around the world. The purpose of the centre is to enable the activation of individual and collective human potential by empowering leaders to reconnect to their true nature in all aspects of their lives. WHAT IS SELF-FIDELITY? Self-fidelity is a practice that supports us to honour our true nature as caring, curious, creative, connected, courageous, vital and playful beings. Key outcomes include; employee engagement, inclusion, innovation, trust, collaboration, well-being, psychologically safety, performance and cultures of true belonging.
Director of More Inclusive Experiences | The LOTE Agency
Mar 2024 - Mar 2025
Melbourne, Victoria, Australia The LOTE Agency has over a quarter of a century’s experience of supporting organisations to be more inclusive. We work with organisations committed to creating more inclusive experiences for their culturally diverse customers and employees. Our mission is to break down cultural barriers to social cohesion. In this part-time contract role, reporting to CEO David Bartlett I am supporting The LOTE Agency to expand their reach and impact.
Associate, Executive Education | Monash Business School
Aug 2023 - Mar 2025
Melbourne, Victoria, Australia I am a member of the Monash Business School Executive Education team working on the execution of their strategic pillar that's focused on creating Thriving Communities. Together with Monash I am responsible for the co- delivery of programs to their client organisations across the Asia-Pacific region.
Advisory Partner | Well
Mar 2021 - Mar 2025
Psychological safety is now just as important as physical safety at work. Well™ is a psychological safety tool that helps control psychosocial risks. It’s the catalyst for your whole organization to form daily habits that keep everyone safe.
Senior Program Manager | Team Global Express
Sep 2024 - Dec 2024
Melbourne, Victoria, Australia Since 1888, Team Global Express has grown to become Australia and NZ’s most significant delivery network. Working as part of the People, Safety & Sustainability Team, I am providing change leadership development and coaching. The primary focus of this part-time 3-month contract role was to strengthen TGE’s change leadership capability to unlock and accelerate progress.
Chief Talent Activator | Think Talent
Apr 2023 - Sep 2024
Melbourne, Victoria, Australia In this role reporting to CEO Ainsley Johnstone, I wore two different hats. I supported the team at Think Talent to continue to deliver exceptional support to clients and candidates. I also enabled the exceptional leaders we placed and supported to activate more of the potential in themselves and their organisations.
Leadership Development Associate | Contexis
Aug 2021 - May 2022
Melbourne, Victoria, Australia In this role, I worked as one of a team of facilitators and coaches to deliver the Contexis Leadership Program to client organisations.
Employee Wellbeing Lead (Interim) | Goodstart Early Learning
May 2021 - Oct 2021
Goodstart is Australia’s largest provider of early learning and care. As a not- for-profit social enterprise, Goodstart operates over 600 early learning centres across Australia, caring for 70,900 children and employing 14,900 people. Their vision is for Australia’s children to have the best possible start in life. I was engaged by Goodstart in a part-time contract capacity to lead and facilitate the co-creation of the next phases of their employee wellbeing strategy, including the assessment and mitigation of psychosocial hazards. Key achievements included: > Co-creating better ways to measure employee wellbeing and understand the extent to which work may be contributing to the negative stress and struggle > Review of psychosocial hazards and protective factors, working in partnership with Willis Towers Watson > Mobilising an organisation-wide Mental Health First Aid strategy > Raising awareness of the mental health continuum and improving access to the best sector-specific mental health self-help resources available > Co-creating and delivering employee workshops to foster greater understanding and connection around the topics of well-being and psychological safety at work
Strategic Advisory Partner, Leadership Trainer & Coach | Westfund Health Insurance
May 2019 - Jul 2021
I was engaged on a part-time contract basis by Westfund Health Insurance to work with various members of the executive and extended leadership team to co-create and deliver an extensive program of work across the areas of; executive coaching, employee/customer experience innovation, values activation and leadership development. Key achievements include: > Refreshing and embedding organisational values of CARE, CONNECT, RESPECT > Co-creating and embedding a Voice of People program > Designing and delivering the ‘Connected Leadership Program’ for all leaders across the organisation > Providing one-on-one coaching for a broad cross-section of executives and leaders > Providing strategic advice on employee/member experience transformation and employee wellbeing strategies RESULTS DELIVERED: > 23% increase in number of employees who believe leaders role-model the company values and behaviours > 31% increase in number of employees who feel people respect each other at work > 31% increase in number of employees who feel people co-operate and work together at work > 14% increase in the number of employees who believe people genuinely care about each other Australian Unity
General Manager Employee Experience & Feedback | Australian Unity
Jul 2018 - Dec 2018
Melbourne In this role, we pioneered a new experience design discipline focused on the creation of great employee experiences for the purpose of enabling great customer experiences. The role encompassed enterprise-wide responsibility for; > Voice of Employee/Customer : embedding the capability to listen, learn and respond to feedback > Experience transformation for key employee episodes : Human-centred Design + Process Simplification + Automation + Agile > Digital enablement of key employee experiences : to reduce friction and
General Manager Experience Transformation | Australian Unity
Jun 2017 - Jul 2018
Melbourne, Australia In this role I had responsibility for designing and leading an integrated approach to the delivery of customer and employee experience innovation using Human-centered Design, Lean Process Simplification and Agile delivery. I was also responsible for the design and installation of an enterprise-wide Feedback Response System (based on the Net Promoter System blueprint using Qualtrics Experience Management technology) to listen, learn and respond to feedback from our employees and customers - to support the shift to becoming a learning, adaptive organisation. Bupa
Global Director, People Experience & Engagement | Bupa
Mar 2016 - Apr 2017
Melbourne, Australia In this global leadership role, reporting to the Chief People Officer, I had the opportunity to harness all I have learnt over the first 20 years of my career about the creation of extraordinary Customer Experiences and apply it to the creation of extraordinary Employee Experiences for Bupa's 86,000 employees across the globe. My responsibilities included; Workplace Health & Well-being & Employee Experience, Voice Of Employee, Diversity & Inclusion, Bupa is a leading global Health & Care company with over 29 million customers in 190 countries. Bupa's purpose is "longer, healthier, happier lives". The fulfillment of this purpose began with the 86,000 people who work
Director Customer Insights, Analytics & NPS | for Bupa.
Oct 2013 - Feb 2016
Melbourne, Australia Reporting to the Marketing Director, this role spanned the entire Bupa A&NZ business (Health Insurance, Aged Care & Health Services). Responsible for supporting the delivery of exceptional customer and employee experiences to enable Bupa’s aspiration to become a loved Health & Care organization where people love to work. Included; leading the design and installation of a world-class Net Promoter System, leading the creation of compelling, timely, actionable customer, employee & competitor insights (research and analytics) and the design and delivery of exceptional Bupa customer and employee
Transformation Lead | experiences (through the application of Human Centred Design methodology)
Jul 2013 - Oct 2013
Melbourne, Australia Reporting to the Transformation Director, jointly responsible for leading the transformation of the Bupa Australia Health Insurance business to deliver long term sustainable and profitable growth in a way that improves customer outcomes and employee engagement. The role involved significant change
General Manager Customer Experience & Service Strategy | management and influencing across all functions.
Jul 2011 - Jul 2013
Melbourne, Australia Reporting to the Director of Customer Service, responsible for the development and execution of a customer service strategy and leading a team across the following critical support functions; Customer Experience Design, Employee Engagement, Employee Reward & Recognition, Continuous Improvement and Voice Of Customer. Origin Energy
Customer & Operational Excellence Leader | Origin Energy
May 2010 - Apr 2011
Melbourne, Australia Reporting to the GM Operations, I was responsible for a team of 50 employees across six critical support functions for 600 seat call centre. The six functions were; continuous improvement, sales & service effectiveness, channel
Quality & Continuous Improvement Leader | planning, resource planning, customer experience monitoring & reporting.
Aug 2009 - Apr 2010
Melbourne, Australia In this role I was responsible for the Continuous Improvement strategy development & implementation for Sales & Operations. I reported to the GM Operations.
Aust & NZ Lean Six Sigma Leader | GE Capital
Jun 2008 - Feb 2009
Sydney, Australia In this role I was responsible for the development and implementation of the Lean Six Sigma and customer loyalty strategy across the Australia & NZ region. I reported into the Operations Director.
EMEA Lean Six Sigma & Product Quality Leader (GE Security) | GE
Jan 2006 - May 2008
Brussels Area, Belgium Reporting to the EMEA Region MD, responsible for the development and implementation of Lean Six Sigma and Product Quality strategy across GE Security Europe, Middle East & Africa. GE Capital
Master Black Belt | GE Commercial Finance
Jan 2004 - Dec 2005
Sydney, Australia Reporting to the Quality Leader, responsible for execution of strategic process improvement initiatives and coaching and development of Black Belts and
Black Belt | GE Commercial Finance
Jun 2003 - Dec 2004
Sydney, Australia Reporting to the Master Black Belt, responsible for execution of strategic process improvement initiatives and coaching and development of Green
Operations Assistant | Sydney, Australia
Aug 1996 - Jan 1998
Sydney, Australia
Education & Certificates
d.school + IDEO “From Play To Innovation”
Stanford University
Jan 2018
Lean Six Sigma Master Black Belt Certification
GE Crotonville
Jan 2007
Change Acceleration (Master Black Belt), Change Facilitation
GE Crotonville
Jan 2007
Business, Manufacturing Management
University of Technology Sydney
Jan 1996
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