About
I have conceptualized an innovative approach - notably integrating emotional/relational competencies, ontological learning, somatics, neurosciences & trauma informed practices, for teams & 1-to-1 leadership Coaching.
Throughout my life, as a parent, executive, professional, teacher, and coach, I have come to recognize that:
1. It is not possible to fragment ourselves and separate our ways of being or interacting at work and with our family.
2. Soft skills are not learned through books, case studies, or weekend workshops; they will only be embodied through constant training.
3. The generic competencies that every corporation seeks to consolidate in its work teams—Leadership, Results-Driven mindset, Assertive Communication, Teamwork, Critical Thinking, Creativity and Innovation, etc.—are not developed sustainably unless we first strengthen the basic underlying skills needed to learn to lead ourselves: Self-Awareness (Cognitive, Emotional, Somatic, and Relational); and Self-Regulation or Resilience. And also others non-visible soft skills necessary to lead, develop, and inspire others: Executive Presence, Emotional Connection and Attunement, Deep Listening, Empathy and Compassion.
My career encompasses a unique combination of knowledge, skills, and achievements across higher education, executive training, corporate leadership, and strategic consulting. These diverse experiences fuel my passion for coaching, enabling me to develop holistic and systemic perspectives that enhance the effectiveness of modern tools to drive impactful results in both the professional and personal lives of my clients. With over 25 years of experience —including CEO roles— I have led cultural transformations, multiplied financial results, and designed and delivered high-impact programs in leadership and team development. A lifelong learner, I am deeply curious, constantly expanding my knowledge, and committed to transforming learning into practical, measurable outcomes that inspire leaders and organizations to thrive.
Key Skills
Experience
Leadership & Well-being Coach | Founder | LiderCoach group
Aug 2014 - Present
Design and delivery Coaching programs for leaders, executives, and professionals seeking to strengthen their soft skills, elevate their potential and effectiveness in their work and life, and at the same time, improve their well-being.
To date, throughout my career as a coach and external trainer, I have logged around 2,000 hours of coaching, and I have supported more than 250 executives and professionals from 50 companies in Ecuador, Chile, Costa Rica, Colombia, and Peru to impact their work performance, quality of life, and leadership skills.
Adjunct Lecturer - Postgraduate Studies & Continuing Education | UDLA Universidad de las Americas, Ecuador
Apr 2015 - Jun 2023
University professor of Coaching, Leadership, and Entrepreneurship at the Faculty of Graduate Studies, as well as of professional development programs for companies at the Faculty of Continuing Education. Responsible for curriculum design, development of support materials, resources, and effective teaching-learning methodologies, delivery, student assessment, and implementation of improvements based on student feedback.
CEO Ecuador | Senior Executive Coach | Newfield Network
Apr 2011 - Aug 2014
Opening and developing the Ecuadorian market for Newfield Network - a Professional Coach Training School (ICF-accredited) and a consulting firm focused on Organizational Learning and Development. I led Global Strategic Planning, served on the global board of directors, and served on the academic team. I designed and delivered coaching and skills development programs for executives and companies.
Since the company's opening, Ecuador has gradually established itself as a promising market for the company. In the first two years, my strategic vision, leadership style, and team positioned our office to fourth place in terms of number of participants (out of nine branches in the US, Europe, Asia, and Latin America).
CEO | Campuesa S.A.
Dec 2006 - Apr 2011
I strategically transformed a company part of a leading business group in its sector, in import and wholesale sales. The company under my charge had four branches in different cities and approximately 220 employees. The change management process included a successful restructuring of the organization, process optimization, team leadership development, and the construction of a new culture based on solid values of commitment, integrity, responsibility, and productivity, achieving a 500% increase in net profits in four years.
Professional Trainer | Head of Marketing School | Business Studies Center of the Quito Chamber of Commerce
Jul 1999 - Nov 2006
Trainer responsible for reviewing, updating, and innovating the curriculum, methodologies, and learning resources for both the Marketing School and the courses I taught, such as Strategic Planning, Process Management, Leadership, Effective Communication, and Teamwork. The objective was focused on developing skills and positively impacting the performance and careers of professionals in their companies, ventures, or jobs.
Training & Customer Service Head | Internal Coach | Marathon Sports - Leading Retail Chain
May 2001 - Jan 2003
Head of training and customer service for a leading sporting goods retail chain, responsible for identifying needs and developing training programs for all staff at nearly 60 stores nationwide.
My role included serving as an Internal Coach for 125 regional heads, supervisors, managers & deputy managers, on a monthly basis to enhance leadership & sales skills, maximize the quality of customer service standards & profit margins to improve the productivity & exceed KPIs.
Education & Certificates
SEP Somatic Experience | Trauma Healing
Somatic Experience Int, USA
Oct 2023
IPNB Interpersonal Neurobiology to Wellbeing
Mindsight Institute - Dr. Dan Siegel, USA
Dec 2020
BODY = BRAIN Program on the Neuroscience of Emotional Intelligence
Embright, USA
Dec 2019
SISC Somatic Coach | Embodied Leadership - ICF Accredited
Strozzi Institute, USA
Jul 2016
ADVANCED Ontological Coaching Program - ICF Accredited
Newfield Network, Chile
Jan 2013
Strategic Leadership Program
Adolfo Ibañez University, Perú
May 2011
Certified Ontological Coach - ICF Accredited
Newfield Network, Chile
Dec 2010
Certified Executive Coaching
TEC - Monterrey
Nov 2008
Major in Project Management
Stetson University, USA
Dec 2005
Trade Marketing Strategic Management
TEC Monterrey
Dec 2005
Master of Neuro-Linguistic Programming
Neuroing, México - NLP Society
Dec 2004
ISO 9000 Lead Auditor Program
SGS
Nov 2004
Management Skills Program
Alta Dirección Business School
Apr 2003
Sales Management Program
The Friedman Group, USA
Mar 2002
Master in Business Administration
ESPE Armed Forces University, Ecuador
Jun 2000
Marketing Management Program
INCAE, Costa Rica
Jul 1998
Postgraduate in Industrial Engineering (1 year)
EPN Polytechnic National University
Jul 1990
Civil Engineering Degree
ESPE Armed Forces University
Nov 1988
Schedule a Session
Consulting Call
30 min
Free
Open exploration about the challenge you're facing or the skills you want to develop. We validate the Coach-Coachee connection and address concerns.
Executive Coaching Program
60 min
$2000 for 8 sessions
Expand your Awareness and strengthen your executive, emotional, strategic skills, Or let's just tackle together the challenges you're struggling with.
Leadership Coaching Program
75 min
$2250 for 10 sessions
Strengthen your Self-Leadership, Empowerment, Relational Intelligence, and effectiveness in leading others with my unique integrative approach.
Mindset, Life & Well-being Coaching Program
75 min
$1750 for 10 sessions
Become aware of cognitive, emotional or relational patterns that limit your potential and reconfigure them to relate better with yourself & others
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