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For more than 20 years, Bina has worked in and with senior levels in business. She specialises in strategy, impactful communication, employee engagement, team building, goal setting and action planning. She combines this with NLP and Success Strategy Coaching to produce successful outcomes that are measurable and repeatable. An award winning credentialed Coach and Mentor, Bina has been involved in training, coaching and consulting for years, with the intention of dramatically increasing profit, productivity, and the performance of people. Prior to starting her own Consultancy, she has worked in the corporate, creative and media sectors, heading departments and working closely with the C-suite. She is also an approved NLP trainer and is a member of the Evolvin’ Women Advisory Council. Bina is a trained leader working in the field of Accelerated Goal Realization, helping people identify and achieve their dreams. She is a master trainer for Leadership Communication, Business Communication & Writing, Communication for Sales teams, Power Packed Presentation Skills & Public Speaking and Building the Dream Team, to name a few.Bina was formerly Head of Internal Communications at du, prior to which she Headed the PR team overseeing the Telco’s launch PR and brand building. She has also headed teams in International PR Agencies and freelanced for leading dailies in the UAE. Currently, in addition to her Management Consultancy, she is also: Ambassador for the Global Impact Initiative; Page 1 of 5   Adjunct Faculty at Manipal University, where she teaches MA students PR, Corporate Communication, Media Management and Policy. Mentor: at evolvin’ women, a social enterprise that helps organisations in the UAE achieve a greater level of diversity and inclusion through socially responsible initiatives. Key note speaker & Panelist on leadership, corporate & internal communication at Arabian Business Forum, ATD MENA HR Conference, MEPRA forums, Manipal University and Zayed University etc. Moderator and Facilitator for Ambassador Series and The Immigrant Promise, organised by AlHambra US Chamber.

Key Skills

Experience

GII Ambassador | Global Impact Initiative

Sep 2022 - Present
Global Impact Initiative (Gii) provides transformative education & learning, professional development, skill building and mentoring to those individuals, families, and communities most in need. We facilitate meaningful connections between local and global organizations to build bridges of understanding and promote lifelong learning.

Advisory Council Member | EVOLVIN' WOMEN

Jan 2019 - Present
UAE Mentoring/ Coaching Industry professionals who mentor young women in the Evolvin Women program, from Africa, who are placed in the hospitality sector to gain experience, that they will take back home and teach others.

Founder and CEO | Bina Mathews Consulting

Nov 2017 - Present
Dubai, United Arab Emirates Your partner in identifying and achieving your goals more efficiently, as organisations or individuals. Consultancy/Mentoring as a Senior communications professional, Keynote and motivational speaking, Training and Coaching as a Master NLP Coach and Certified Transformational Hypnotherapist are my main areas of specialization.

Founder | (8 years 1 month)

Sep 2017 - Present
Dubai, United Arab Emirates

Corporate communication consultant | Abu Dhabi Executive Office

Jan 2022 - Mar 2022
Abu Dhabi, United Arab Emirates

Adjunct Faculty Masters in Mass Communication | Manipal Academy of Higher Education

Sep 2018 - Aug 2021
Dubai Master's degree - PR, Corporate Communications, Media Management

Head of Internal Communications | du

Jan 2009 - Dec 2017
Designing and executing change managment communication plans Aligning employee engagement comms with change management objectives Developing & delivering an innovative internal communications strategy, aligning it to corporate brand values and du culture Guardian of company's internal voice at all levels of communication from CEO messages to inter-department Running creative, engaging & interactive communication campaigns to bring strategy, policies, environmental, internal engagement schemes and welfare programs to life Effective project management of internal communications activities (Annual Gathering; AGM; Annual Report; Corporate Brochure), delivering them to time and budget Work closely with the company’s leadership team, specifically the CEO to craft CEO announcements, event speeches and key talking points for staff gatherings Communications facilitator in the company’s Employee Engagement Programme conducted with Gallup Communications lead in the Customer Excellence Programme Increasing interaction and engagment through surveys, competitions and volunteerism du, the second telecom operator in the UAE received the Universal

PR Manager | Telecom License in February 2006.

Jun 2006 - Dec 2008
Involved in building the brand from pre-launch phase through PR Formulation of PR direction and strategy Develop policy and internal processes for PR and internal communications Corporate crisis strategy and communication

Account Manager | Hill & Knowlton

Apr 2004 - May 2006
Handled various accounts independently, from formulating strategy (for external PR and internal communications) to implementation

Freelance Journalist | Gulf News

Jan 2000 - Apr 2004
Freelance journalist for the weekly magazine Friday and the Gulf News special Supplements

Education & Certificates

Associate Certified Coach (ACC)

International Coaching Federation
May 2023

Certified Transformational Hypnotherapist (Eriksonian model)

MindBridge Training
Apr 2018

NLP Master Practitioner & Advanced Coaching

MindBridge NLP Training
Nov 2017

Neuro Linguistic Programming Certification: NLP Practitioner

MindBridge NLP Training
May 2017

Certificate in Leadership

THE INSTITUTE OF LEADERSHIP AND MANAGEMENT
Sep 2016

Certificate in Strategic Internal Communications

George Washington University
Dec 2011

MA, Eng Lit

Mysore University
Jan 1994

Diploma in Advertising, Advertising

Adcampus
Dec 1992

BA, Journalism, Eng Lit, Women Studies

NMKRV
Jan 1992

Nursery - Grade 12

Bishop Cotton Girls School
Jan 1989

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Bina is currently only available for select engagements.

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Recommended Training Topics

Stakeholder Engagement

The Stakeholder Engagement training equips professionals with essential skills to connect and collaborate with stakeholders effectively. Participants will gain insights into building trust, managing expectations, and facilitating meaningful dialogues. This training is vital for professionals looking to enhance interpersonal skills and ensure successful outcomes in collaborative projects across various industries.

Resilience Training

Resilience Training empowers individuals with the ability to adapt and thrive in the face of adversity. Participants will learn techniques to manage stress and enhance their mental toughness, essential for both personal and professional growth. The program integrates practical strategies to build resilience, relevant in today's fast-paced and ever-changing world.

Communication for Leaders

This comprehensive program is designed to equip leaders with essential communication skills needed to inspire and guide their teams effectively. The training covers advanced techniques in interpersonal communication, conflict resolution, and public speaking. It emphasizes practical applications in leadership roles, ensuring leaders can convey messages clearly to facilitate organizational success.

Mental Fitness at Work

This training on Mental Fitness at Work equips attendees with strategies to enhance their psychological resilience and focus. Participants will learn techniques to manage stress, improve concentration, and foster a positive work environment. This program is essential for maintaining well-being, increasing productivity, and promoting a culture of openness and support in the workplace.

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