SkillsU logo
Avatar

About

Top 3 Beliefs: •”Change the way you look at things, and the things you look at change.” •”Instead of asking WHY ME, one should ask WHY NOT.” •“要不就做第一,要不就做唯一。” An independent contributor who adapts and work well in teams. Global exposure allows empathetic and diverse collaboration. •6 years in sales and marketing (Edtech, Engineering) •6 years in entrepreneurship (F&B, Entertainment, Corporate Training) •6 years in public sector (Defence, Business Federation, Non-profit) •5 years (and counting..) in Global Sales Enablement (SaaS, Healthcare, Cloud) Advocates and Enables: •Aggregation of marginal gains •Creativity in a structured process •Holistic enablement framework: Result, Activity, Competence, Environment (RACE) •Competence framework: Skill, Process, Attitude, Resource, Knowledge (SPARK) •Full suite of training solutions: Analyse, Design, Develop, Implement, Evaluate (ADDIE). •Selling skills proficiency: Consultative, Insight, Negotiation, Storytelling, Whiteboarding.

Key Skills

Experience

Senior Sales Performance Consultant, APAC | LinkedIn

Aug 2025 - Present
Singapore It is my honor to have LinkedIn Sales Solution Account Managers as my clients. Together let's bring Sales Navigator to all of APAC.

Associate Learning Consultant | RAIN Group

Feb 2023 - Present
Greater China Advisor and Consultant to global companies on sales process and methodology.

Asia Sales Excellence Lead | Solventum

Sep 2024 - Aug 2025
Singapore Design and develop onboarding and everboarding programs for all customer- facing roles in Asia to increase sales revenue, expand deal size and increase sales velocity. Amazon Web Services (AWS)

Global Senior Sales Trainer & Coach, Centre Of Excellence | 3 years 4 months

Jan 2024 - Sep 2024
Singapore • Internal: Conducting sales training, joint customer visit and 1-on-1 sales coaching for all customer-facing roles including Account Managers and Tech Consultants: Solution Architect, Technical Managers and Professional Services. • External: Conducting soft skills to strategic enterprise customers including Creative Thinking, Problem Solving, Storytelling, Presentation Skills, etc. • Spearheaded and championed the program “CXO Trusted Advisor” to raise C-suite engagement capabilities for Tech Consultants across APJ. The program was subsequently roll out globally: NAMER and EMEA. 6-8 months after tech consultants have completed the training and certification, there was a 15% increase in new pipeline opportunities and 20% increase in customers’

Sales Trainer - Field Enablement, APJ | Net Promoter Score.

Jun 2021 - Jan 2024
Singapore Sales Enablement for Worldwide Public Sector's customer facing roles. • Curated and facilitated AWS Customer Obsessed Selling (onboarding program) for APJ new hires to learn how to work backwards from customers' strategic goals using a proven framework - Value Map. • Created and facilitated CheckRide Workshop (CRW) to prepare new hires for their field-ready final assessment at the end of their 90-day onboarding. CRW is packed with seller-customer roleplays and a robust structure to provide critical feedback for their improvements. • Curated and facilitated Social Selling Workshop to enable participants to perform Social listening and Social Advocate using their LinkedIn Profile Page and Sales Navigator. • Created and administered Field Readiness Analysis (FRA) with a framework to discover business needs, performance needs, learning needs and learner needs from Sales Managers. • Created and delivered CXO Trusted Advisor Program part 1 for public sector Solution Architects, Customer Solutions Managers and Professional Service teams to become their trusted advisors.

Associate Consultant | Open Brackets Learning

May 2021 - Dec 2023
Abbott

Global Sales Trainer | 2 years 7 months

Dec 2018 - Jun 2021
Singapore • Instructional Designer and Commercial Trainer for new product launch in US, LAC and EMEA. • In charge of full training and enablement strategies and activities in APAC, CN and JP to sell enabling softwares/ RPA, helping laboratories achieve high efficiency, quality and accuracy. • Train, coach, assess and review all professional service Sales staff on product and commercial selling competencies including lab data input; data analysis and storytelling; lab workflow optimisation; business intelligence; etc. • Spearhead design and development of training content using gamification

Manager, Area Sales Training & Commercial Excellence | and animation.

Mar 2020 - Feb 2021
Duo tower • Adopting Kirkpatrick’s Model, partner country GM to analyse and enhance sales performance. • Responsible for working with countries and regions to lead, shape and build Sales Force Effectiveness capabilities and standards. • Develop and implement customer segmentation based selling framework. • Develop and conduct train-the-coach on coaching capabilities and processes of sales leaders to raise standards in business consultation and competitive selling skills. • Drive continuous improvement through management of data, creating business sustainability across the organization. • Implement SFE performance dashboards for ongoing monitoring and course correction.

Speaker (Associate) | Ministry of Social and Family Development, Singapore (MSF)

May 2013 - Jun 2020
• Conduct talks, keynote speeches, self-development workshops for Teachers, Operation Staff and Parents of various government schools • Adopt Feynman Technique Model to simplify complex behavioural concepts • Use Facilitation Model to share successful parenting tips with participants

Sales Enablement Manager, APAC | Invisalign Center

Sep 2017 - Dec 2018
Singapore • Coached and mentored Korea and India Sales Trainers to perform in their roles. • Strategic Enablement planning and decision making for APAC. • Developed and executed full suite of Enablement activities, travelling extensively (70%) to champion coaching and competency assessment for sales reps in China, Taiwan, Hong Kong, Korea and Japan. • Performed Training & Process Needs Analysis and OJT Coaching in Korea and India. • Conducted Train-the-Trainer for China, Korea, India and Japan. • Spearheaded Insight Selling facilitation and coaching for all customer-facing staff in APAC. • Developed and executed training modules: - Consultative Selling and Negotiation Skills - Insight Selling (based on Challenger Sale methodology) - Business & Sales Planning

Field Enablement Manager, APAC, SAP Concur | SAP

Jul 2016 - Sep 2017
Singapore • Receive Extraordinary Performance Employee Award • Manage all field enablement activities in GC, SEA, India and Korea • Conduct Field Enablement Needs Analysis • Plan and develop enablement solution across APAC • Provide field support, training and coaching via face-to-face and WebEx for all customer-facing staff • Facilitate Market Unit Quarterly Business Review using Design Thinking methodology • Facilitate Challenger Selling Model in GC and SEA • Coach Hiring Managers on Competency Based Interview (CBI) • Equip all staff on Sales Presentation skills and personality analysis tool by adopting Lumina Spark Psychometric Tool • Operate SurveyMonkey and PollEverywhere

Corporate Trainer | Singapore Business Federation

Jun 2014 - Jul 2016
Singapore • Supported over 20,000 companies training business skills such as Project Management, Presentation, Assertiveness, Business Writing, Conflict Management, etc

Regional Sales Trainer | tesa tape

Aug 2014 - Aug 2015
• Conducted Market Units' Performance Needs Analysis and analyse reports for VP-HR • Served and supported over 200 sales staff and 400 over backend staff in APAC with classroom and eLearning trainings and needs analysis • Revamped Sales Planning tools and Sales Execution Materials and deliver in-house training to all customer-facing staff • Proficient in Skillsoft Learning Management System

Head – Learning and Technology | ST Engineering

Jun 2013 - Aug 2014
Upper Jurong Road • Led a team of 8 non-uniform staff in a military camp. • Managed full projects of courseware developments and technical operation for instructors and cadets training • Conducted Training Needs Analysis and Instructional Designing for all coursewares prior to their full development • Proficient in Articulate Storyline and Gametize

Principal of Alternative Schooling | Boys' Town

Jun 2010 - Mar 2012
Singapore Build and manage an alternative school by: -recruiting teachers and education officers -building of school curriculum -in charge of disciplinary matters MindMax Training International

Principal Trainer | 8 years 6 months

Aug 2007 - Aug 2009
Singapore • Performed and analyzed various tests, assessments and revamp of existing programs • New program research and development • Recruited, trained, assessed and appraised new/existing trainers for promotion and advancement • In charge of monthly training schedules for all clients • Customized curriculum and monitored progress for clients during training • Conducted workshops at churches and schools to over 1,000 parents and

Sales Director | teachers

Mar 2001 - Oct 2008
Singapore • Involved in overseeing creative advertising campaigns, brochures and website contents for company • Trained and coached Sales staff to conduct presentation to new clients and personalized consultation with existing clients • Owned both B2C and B2B business pipelines • Sourced and expanded business into 4 local branches

Composer (freelance) | Warner Chappell Production Music

Jan 2002 - Jan 2003
Composing songs for artiste’s cafe performers.

Training Instructor | Singapore Army

Jan 1998 - Jan 2000
Singapore Armed Forces • Last Rank held: Full Lieutenant • Primary Role: Insertion Forward Observer, Artillery, supporting Guard Unit • Secondary Role: Training Instructor, Basic Military Training

Education & Certificates

Professional Diploma in Digital Marketing

Workforce Singapore
Jan 2018

Advanced Certificate for Design Thinking, Facilitation Tool

Emerge Creatives
Jan 2017

Practitioner Qualification, Psychometric Assessment Tool

Lumina Learning, UK
Jan 2016

Diploma in Adult and Continuing Education, Adult Training

Workforce Singapore
Jan 2014

Bachelor in Business Administration, Business Admin

Swinburne University of Technology
Jan 2012

Testimonials

5.0 (1)

Avatar

JY Er

1 week ago
Adrian brings a rare balance of structure and substance to every engagement. His solutions are grounded in a strong, rules-driven framework - yet never feel rigid. What sets him apart is his ability to complement logic with lived experience, often illustrating complex issues with real-world anecdotes that cut through the noise. Adrian is dependable, thoughtful, and consistently delivers insights that are both practical and impactful. A trusted partner when clarity and sound judgment are needed most.

Interested in working with Adrian?

Adrian is currently only available for select engagements.

Share your details to explore customized, long-term coaching or consulting opportunities with Adrian.

Recommended Training Topics

NPS & Customer Feedback

This training program focuses on understanding and leveraging NPS (Net Promoter Score) and customer feedback to enhance customer loyalty and satisfaction. Participants will learn how to collect, analyze, and act on feedback effectively. The training emphasizes practical applications, enabling professionals to implement strategies that foster improved customer relationships and business growth.

Crowdsourcing Ideas

This training offers participants insights into the world of crowdsourcing, covering key concepts and techniques. Participants will explore how to harness collective intelligence for problem-solving, innovation, and project development. Through engaging content and practical applications, learners will discover the transformative power of crowdsourcing in both corporate and entrepreneurial settings.

Creative Problem Solving

This training focuses on enhancing creative problem-solving skills, teaching participants how to approach challenges from multiple perspectives. Learners will explore innovative techniques for generating solutions and learn how to apply these skills in real-world scenarios. The program is designed to foster creative thinking in both personal and professional settings.

Reverse Innovation

The Reverse Innovation training program equips participants with the knowledge to apply innovative solutions originally developed in emerging markets to global challenges. Learners will explore concepts of resourcefulness, cost-effectiveness, and sustainability, driving creative solutions in traditional markets. This training emphasizes strategic thinking and practical applications in sectors like healthcare, technology, and business strategy.

Ready to Get Started?

Talk to our team of training & coaching specialists, we are here to help.

All of Our Programs

Interested in Partnerships?

Please complete our contact form with your contact details, and our team will be in touch.

Book a Demo

Stay Ahead of the Skills Curve

Get the latest insights, trends and resources on how the world's best coaches and trainers develop potential.

Trainer, Coach or Consultant?

Apply to join our global network of expert trainers, consultants and coaches, and start earning from your expertise.

Apply Now

Interested in Partnerships?

Please complete our contact form with your contact details, and our team will be in touch.