Gavin Choo

Digital Marketing Strategist & Educator

Asia/Singapore (UTC+8)

English, Chinese

Gavin Choo

Digital Marketing Strategist & Educator

Asia/Singapore (UTC+8)

English, Chinese

About

I'm a digital marketing strategist and educator with a track record of helping brands grow through data-driven strategies and sharp execution. As the founder of a boutique agency, I work with businesses to boost visibility, drive high-quality traffic, and increase conversions across SEO, PPC, and analytics. My focus is on clear results — no fluff, no guesswork. I also train professionals and corporate teams in digital marketing, specializing in Google Ads, SEO, Google Analytics, and AI integration. My approach is practical, fast-paced, and grounded in real-world application. I'm a firm believer in using marketing as a business tool — not a buzzword factory. When I’m not leading strategy or teaching, I’m refining landing pages, auditing campaigns, or building out scalable processes for growth. Looking to grow smarter, not louder? Let’s connect.

Key Skills

Experience

Course Developer & Trainer, (SCTP) Diploma in Digital Marketing and AI Integration | BELLS Institute of Higher Learning

Nov 2023 - Present

• Develop and update course content to align with industry trends and best practices for the SCTP Diploma in Digital Marketing and AI Integration programme, including lectures, case studies, and assignments • Deliver engaging and interactive training sessions on a variety of digital marketing topics, including SEO, PPC advertising, and Google Analytics 4 • Develop and assess learner assignments and projects • Stay up to date on the latest digital marketing trends and technologies and incorporate them into the course content • Conduct research and develop new course materials as needed • Contribute to the overall development and success of the SCTP Diploma in Digital Marketing and AI integration programme

Adjunct Faculty | Lithan Academy

Dec 2019 - Present

• Ensure that learners achieve each week’s learning goals in flipped classrooms. Using the Teamie-powered Learning Management System (LMS) to engage learners online, addressing any doubts they might have while revising for class. • Provide instruction to classes offline following Lithan's curriculum and ensuring that learners can pick up the skills they will need for their future career. • Guide and advise learners on their capstone or final projects, ensuring that they can apply the skills they have learned correctly and effectively. • Recommend learners how they can further their career ambitions, as well as network with them if they possess a skill set that I am looking for.

Associate Trainer | Aventis Learning Group

Aug 2019 - Present

• Conduct short-term, basic to advanced courses on digital marketing. • Devising well-rounded training curriculums to train digital marketing aspirants on the methods, theories, concepts, or ideas at the forefront of knowledge about digital marketing. • Stay up to speed on the latest industry trends, new technologies, and concepts about digital marketing to update training curriculums as needed. • Deliver demos to guide trainees when necessary.

Associate Trainer | Tertiary Infotech

May 2017 - Present

• Conduct short WSQ courses to help PMEBs build a solid foundation in digital marketing. • Assess the knowledge and skills gap for the learners to identify their individual learning needs. • Equip learners with specialized knowledge and skills to plan, implement, measure, and evaluate digital marketing strategies across several digital channels such as Facebook, LinkedIn, SEO, etc. • Provide learners with insights on digital trends and industry best practices.

Founder & Managing Director | Disruptive Digital

Feb 2016 - Present

• Responsible for the daily operations of the agency. • Accountable for the short-term to the long-term development of the agency. • Identify and develop relevant opportunities and ensure the successful delivery of the agency’s services. • Formulate and manage new marketing initiatives and campaigns to attract new business to the agency. • Build trusting, collaborative relationships with clients of all levels.