Recruited to lead business strategy across product and service portfolios. Spearheaded the creation of a new AI and Automation function from the ground up, establishing the strategic vision, technical foundations, and commercial models to drive internal efficiencies and create new revenue streams. Strategic Leadership: Defined and executed the group-wide AI & Automation strategy, directly aligning initiatives with PE sponsor and C-suite objectives for EBITDA improvement and value creation. Governance & CoE: Established the charter for the AI Centre of Excellence (CoE) and a cross-functional AI Governance Committee, implementing robust security and risk management frameworks. Technology & Architecture: Architected and led the deployment of scalable AI solutions, including agentic AI workflows and secure RAG systems, ensuring robust and integrated deployments. Team Leadership: Built, led, and mentored a geographically dispersed, multi-disciplinary team of AI experts, fostering a culture of innovation and agile delivery. Stakeholder Engagement: Partnered with C-suite leaders across IT, Finance, Growth, and Operations to identify high-impact use cases, secure buy-in, and optimize the integration of AI solutions. Commercialization: Developed data-driven commercial models and Go-to-Market strategies for new AI-powered services, turning internal tools into revenue-generating products.

Administered and optimized Microsoft Dynamics GP and D365 systems, leading projects to integrate financial, sales, and CRM data. Delivered significant process automation from quote-to-billing and implemented extensive business intelligence solutions using Power BI and SQL.

Delivered large-scale digital transformation projects for global clients, including Abu Dhabi Commercial Bank (ADCB). Specialized in implementing and integrating diverse enterprise systems, including CMS, E-commerce (Magento), CRM (SugarCRM), and ERP (Navision).

Held progressively senior roles including Marketing Manager, Senior Business Analyst / Acting Product Manager at Kalsoft, Business Analyst at Itim Systems, and Assistant Manager at SUPARCO, driving marketing strategy, business development, and systems analysis across the Middle East, USA, and UK.