Singapore We specialise in building great teams. At Strengths School™, we devote our time to ignite potential behind every individual and team. To find out more send me a message or visit: https://www.strengthsschool.com/ Porsche Asia Pacific Pte Ltd

Aero Academy was founded by Konain Saif, drawing on 15+ years of expertise gained from working with Harley-Davidson and Porsche across Europe, the Middle East, Africa, and Asia Pacific. Focused on Training & Development, Business Development, and Marketing (CRM) across regions, with a particular emphasis on supporting retailers, distributor, and importer networks. THE MISSION To take what is average and make it come alive "Aero" signifies the removal of obstacles to personal development, enabling individuals to progress at speed. SERVICES OFFERED: Coaching Value based selling Owning your Impact Sales / Service training Strengths based workshops Luxury product training Hospitality Training Content creation CX Training

Singapore, Singapore 1. Oversee Porsche People and Business Excellence initiatives across 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand, and Vietnam. 2. Develop, localise, and manage the delivery of non-technical vocational qualifications and certifications for importer and dealer staff, with a focus on product knowledge, brand expertise, and essential skills training. 3. Manage agency accounts, team budget, and deliverables for all People Excellence projects, including mystery shopping and Porsche Business Excellence. 4. Lead a team responsible for People and Network initiatives across the

Singapore • Manage training for importers and dealers in 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. • Develop, localise and manage – the delivery of non-technical vocational qualification and certification of importer and dealer staff relating to product-, brand-, and skills trainings. • Introduce new job roles, foster regional exchange and learning as well as pilot new learning methods and contents to support the future-readiness of the regional importer and dealer organisations with regards to People Excellence. • Manage the agency accounts, budgets and deliverables for all People Excellence projects. Harley-Davidson Motor Company

Singapore As the head of business development, I look after all the authorized retail points (60+) across Korea, ASEAN, HK, Taiwan, and India. I ultimately am responsible for ensuring that my sales team has the most optimized network that is able and ready to sell all products and services. The role includes appointment (or closure), retail performance (rewards / enhancements) as well as enforcement of policies / standards / training / contacts and compliance. Highlights: - Having an optimal and profitable network size, add / remove as necessary (60+ retail locations, 10 countries) - Head of managing the "place" element for a business unit generating a revenue of 142m+ USD/annum - Manage business performance through reward (5% of annual revenue) / recognition / relational work streams - Manage & enforce Contract terms, retail standards, retail training, new retailer onboarding, Customer satisfaction, credit lines, FCPA compliance and

Singapore As regional training lead for APAC, I was responsible management of retail sales training for the APAC region. The ultimate purpose being for retailers to deliver best in class customer experience to every single customer every single time. Highlights: • Deployment of content via classroom and e-learning in all APAC languages • Manage operations of training centres within budget and in line with SOPs • Training need analysis to match sales requirement from front line staff • Support development of relevant content with central teams • Ensure that deployment of content adheres to the design and quality standards

Frankfurt Am Main Area, Germany As regional training lead for Europe, I was predominantly responsible management of retail training (Technical and Business Skills) for 264+ locations with 3000+ retail employees). The ultimate purpose being for retailers to deliver best in class customer experience to every single customer every single time. Highlights: • Deployment of content via classroom and e-learning in all EU languages • Manage operations of training centres within budget and in line with SOPs • Training need analysis to match sales requirement from front line staff • Support development of relevant content with central teams • Ensure that deployment of content adheres to the design and quality standards

I was accountable for three CRM pillars: a. Developing a 3 – 5-year overarching CRM strategy; b. Implement an end to end multichannel CRM program across EMEA markets and; c. Ownership of customer information (database) management. In this role, a CRM strategy for EMEA was created and implemented in collaboration with all EMEA marketing teams. In addition, I worked along with marketing agencies, CRM suppliers as well as HQ in Milwaukee. This role required high level of project management skills across a large array of stakeholders. The project delivered positive ROI in year two, so the company made significant further investments in EMEA.

Oxford, United Kingdom Defining CRM for Harley-Davidson EMEA, as a part of my master’s degree. Based on the output of my study I was hired by Harley-Davidson full time, as EMEA specialist for CRM. The thesis was firmly based on ‘Best practice in CRM,’ consumer feedback, automotive CRM landscape, CRM publications and market research