Social Media Manager

Roles & Responsibilities

• Content Strategy Development

  Design a strategic content plan that aligns with brand objectives. Utilize data analytics to optimize content creation, ensuring engagement and reach across various social media channels.

• Community Management

  Engage with the audience across platforms to build relationships, answer inquiries, and handle feedback. Monitor online conversations, fostering a positive brand community.

• Analytics and Reporting

  Conduct regular analysis of social media metrics to measure campaign effectiveness. Utilize findings to adjust strategies and report on key performance indicators to stakeholders.

• Content Creation and Curation

  Plan, produce, and curate visually appealing and relevant content tailored to the target audience. Collaborate with graphic designers and copywriters for cohesive brand storytelling.

• Paid Social Advertising

  Design and implement paid advertising campaigns, tracking their performance closely. Optimize budgets and strategies to maximize reach and engagement with the target audience.

• Trend Monitoring and Analysis

  Stay informed of emerging social media trends, platform updates, and industry innovations. Apply insights to keep the brand’s social presence current and competitive.

• Cross-Functional Collaboration

  Work with marketing, PR, and product teams to ensure social media alignment with broader marketing initiatives. Contribute to integrated campaigns for cohesive brand messaging.

Typical Required Skills and Qualifications

• 3+ years of experience in social media management or digital marketing

• Proficient in social media analytics tools and content management systems

• Strong communication skills with a creative flair for content creation

• Experience in managing paid social media campaigns