SEO Specialist

Roles & Responsibilities

• Keyword Research and Analysis

  Conduct thorough keyword research using tools like Google Keyword Planner to identify high-traffic opportunities and define strategic goals for SEO optimization tailored to target audiences.

• On-page SEO Optimization

  Improve website performance by optimizing meta tags, headers, URLs, and content. Ensure adherence to best practices for search engine indexing and user experience.

• Content Strategy Support

  Collaborate with content creators to integrate SEO strategies into content production. Ensure the alignment of content with keyword goals and search trends for enhanced visibility.

• Technical SEO Management

  Monitor and improve technical aspects of SEO, such as site speed, mobile responsiveness, crawling, and indexing issues, to enhance overall site performance and user experience.

• Link Building Initiatives

  Develop and implement link building strategies by reaching out to relevant platforms and influencers. Aim to increase domain authority and improve search engine rankings.

• SEO Performance Analysis

  Regularly track and report on SEO performance metrics using tools like Google Analytics. Analyze data for trends and make informed recommendations for optimization improvements.

• Competitive SEO Analysis

  Conduct competitive analyses to identify strengths and weaknesses in competitor SEO strategies. Leverage findings to refine and optimize current SEO tactics for better positioning.

Typical Required Skills and Qualifications

• 2+ years of experience in SEO and digital marketing

• Proficiency in SEO tools like Google Analytics, SEMrush, and Ahrefs

• Strong understanding of on-page and off-page SEO techniques