PPC Specialist

Roles & Responsibilities

• Campaign Strategy Development

  Design and implement PPC strategies for various platforms by understanding target audience behavior and aligning campaigns with broader marketing goals to maximize ROI and KPIs.

• Keyword Research and Analysis

  Conduct in-depth keyword research to identify high-performing terms. Optimize PPC campaigns by continuously analyzing and updating keyword lists based on performance analytics.

• Ad Copy Creation

  Craft compelling PPC ad copy that matches user intent and platform guidelines. Regularly test and update ad copy to improve click-through rates (CTR) and conversion rates.

• Performance Monitoring and Reporting

  Utilize analytics tools to monitor PPC campaign performance metrics, including CTR and cost per click (CPC). Provide in-depth monthly reports to stakeholders with insights and recommendations.

• Bid Management Optimization

  Implement bid strategies that balance cost-efficiency and competitive positioning. Regularly adjust bids based on performance data, market trends, and budget allocations.

• Competitor Analysis

  Conduct competitive analysis to understand market positioning and identify opportunities for differentiation in PPC efforts. Use insights to innovate campaign strategies and improve outcomes.

• Landing Page Optimization

  Work with web and design teams to optimize landing pages for higher conversions. Ensure pages are relevant, load quickly, and are aligned with PPC ad messages and user expectations.

Typical Required Skills and Qualifications

• 3+ years of experience in pay-per-click advertising and search engine marketing

• Proficiency in Google Ads, Bing Ads, and social media advertising platforms

• Strong analytical skills with the ability to interpret data and make informed decisions

• Experience with keyword research tools and conversion tracking

• Familiarity with A/B testing and campaign optimization techniques