Influencer Marketing Manager

Roles & Responsibilities

• Strategy Development

  Design, implement, and refine influencer marketing strategies that align with brand goals, focusing on increasing brand awareness and driving engagement across targeted platforms.

• Partnership Management

  Identify, recruit, and foster relationships with influential content creators. Negotiate terms and manage partnerships to ensure alignment with brand messaging and objectives.

• Campaign Coordination

  Oversee the execution of influencer campaigns, coordinating between influencers and cross-functional teams to ensure timely delivery and consistent brand representation.

• Performance Analysis

  Monitor and analyze campaign performance metrics, using data insights to measure success, optimize strategies, and report ROI to stakeholders to drive continuous improvement.

• Content Approval

  Review and approve influencer-generated content, ensuring it adheres to brand guidelines and compliance standards, maintaining quality and consistency across all touchpoints.

• Market Research

  Conduct thorough market analysis to stay updated on industry trends, competitive activity, and emerging influencers, leveraging insights to refine strategy and maintain market leadership.

• Budget Management

  Manage and allocate budgets for influencer marketing activities, ensuring cost-effective spending while maximizing impact and achieving campaign objectives within financial constraints.

Typical Required Skills and Qualifications

• 3+ years of experience in influencer marketing, social media marketing or digital marketing

• Proven track record of successful influencer partnerships and campaigns

• Strong understanding of social media platforms and analytics tools

• Excellent communication and negotiation skills