Concept:
Design thinking is a human-centred approach to innovation—anchored in understanding customers’ needs, rapid prototyping, and generating creative ideas — that will transform the way you develop products, services, processes, and organizations – a process for creative problem-solving.
Involving five phases — Empathize, Define, Ideate, Prototype and Test — it is most useful to tackle problems that are ill-defined or unknown.
The beauty of design thinking is that it is universally applicable – no matter your role or industry – as it can help you develop innovative solutions based on the needs of your customers.